What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied. Nothing more.

And advertising copy, or copywriting, is salesmanship in print.

The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.

So, the goal then becomes: how can we make our advertising as effective as possible. Read more

When to get Payday Loans

Every day, you spend at least eight hours working in order to earn money. You will need the money for your daily expenses. However, there are times when you encounter certain financial problems in the most unexpected hours. In these times, the only solution will…

Each and every year, many of us go on vacations. Vacations are a great way to relax, and get away from the everyday pressure of life. Over half of all American families take their vacation during this time of the year between April and September, meaning that they spend a…

Mobile telephones have progressed a long way from their humble beginnings as the analog “bricks” of the 80’s as technology has offered increasingly more complex features and options. Once no more than just a phone, now the average new cellphone has more on-board processing power than the combined computing power…

Credit card Catastrophe Avoidance

Debt Calculations.

One of the biggest challenges for people to overcome when they first determined to start building wealth and putting income away for their future is a hulking mountain of charge card that developed over several years. With balances of $10,000 to $20,000 or more at 20…

What does amortize the loan mean?

Amortization is a way of calculating monthly loan payments that keeps the payment the same every month and accounts for the fact that each payment reduces the principal. …


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